: Groundswell – Expanded and Revised Edition: Winning in a World In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as.

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Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts.

He created the Technographics segmentation, a classification of consumers according to how they approach technology. Would you like to tell us about a lower price? If you are a seller for this product, would you like to groundswepl updates through seller support? Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

It’s an unstoppable groundswell that affects every industry — yet it’s still bernofv foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your berhoff is vulnerable.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: Read more Read less.

Discover Prime Book Box for Kids. Add both to Cart Add both to List. One of these items ships sooner groundswelll the other. Buy the selected items together This item: Groundswell, Expanded and Revised Edition: Ships groudnswell and sold by Amazon. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Can’t Buy Me Like: Market-Based Management 6th Edition. Why Things Catch On.

How to Tap into Social Media — A Summary of Groundswell

Leadership Communication that Drives Results. Don’t have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write bernnoff customer review. Read reviews that mention social media case studies social networking charlene li benroff josh josh bernoff must read social technologies social networks great book social technographics talking energizing easy read people use technographics profile well written things they need traditional institutions highly recommend forrester research trend in which people.

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I had to read this for college. It was a good book for me though as I am in the web development business and it is important for me to understand some of the social media concepts out there.

This book I have to say, however, feels very watered down for casual readers. I’ve been in the web business almost 10 years now, and I have groujdswell say that this is not the greatest book for someone that already has technical knowledge. It has many bare bone basic concepts about social media sites and feels like a “how to” guide for corporate head-honchos. The author of this text makes up a lot of their own terminology and key-concepts gorundswell social media including the term bernocf.

Many of its concepts revolve around social media technology such as Twitter and Facebook. Social media can go out of fashion as quickly as it gained popularity.

I wouldn’t recommend a corporate business do everything this book says, although it has some good advice for those who are clueless about implementing their business in social media. This is an interesting read, but I’m not too crazy about it nor it’s concepts. I have to question, how have the authors gained some of the knowledge they have and who are berrnoff to really set the standards for social media?

It’s a decent book and not many others out there are like it, but I think someone can write something better out there.

Average book in general. Take what you can from it but don’t believe everything it says in my professional opinion. Audible Audiobook Verified Purchase. Update below my initial review. Not even the full first chapter in I noticed that the dates and statistics seemed off – very off.

The audible is dated – outdated by a few years worth of information. The rest of the content and core message are still there albeit clumsily delivered, over simplified, and trying too hard to be modern and “cool” – Jui Jitsu, really?

Hopefully it stays that way for the rest of the book So I don’t have to go back to the old way of preparing for class – juggling lu handle bar, a book or phone, and a jerking subway while in a human sandwich. But I’ll have to revisit the actual text for the updated stats. I’ve read a good portion of this book now for a graduate course and I am not a fan.

The book is very basic – so basic it doesn’t feel like I took anything from the text that I didn’t already know.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

This book should be picked up by someone that hasn’t already studied this subject matter – and honestly there are better written introductions. But its an easy read, it backs its text with statistics, the diagrams and tables are useful for getting a grasp on the subject matter, and it builds. I haven’t finished the book yet but I do assume that as I continue the text will get “meatier” and offer more value.


So I am bumping up my review to a 3-star. It isn’t great, but it isn’t the worst. Also the audible version does still vary slightly from the kindle version when it comes to statistics and dates – but the core message and text is still the same. Not my favorite audible gernoff actor either – but on 1. People use these technologies by: There are five main objectives aligned with business functions for participating in social technology such as Twitter: Instead think about what you can offer that might get picked up and repeated by others.

In summary, Groundswell recommends getting grouundswell with social technology because it’s already happening whether you’re participating in it or not. It’s recommended to have a social strategy that starts with one of the above objectives and measures it.

I recommend anyone who is using social media in their job to read this book. See all reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Winning in a World Transformed by Social Technologies. Set up a giveaway.

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